About Beyond Blue.

Beyond Blue began in October 2000 as a five-year initiative of the Australian Government and state and territory governments after a period of public debate on the treatment of depression sufferers assisted by intensive and persistent lobbying by former Premier of Victoria, Jeff Kennett. The aim was to raise awareness of depression and to reduce the associated stigma.

Politicians who have encouraged people to both donate to and utilize the services of Beyond Blue include Geoff Gallop and John Brogden.

Since 2006, the Australian Football League has supported the organization with the Beyond Blue Cup awarded annually to the winner of clashes between the Geelong and Hawthorn football clubs.

In March 2017, it was announced that former prime minister Julia Gillard would take over as chair of Beyond Blue from founder and chairman Jeff Kennett. Gillard replaced Kennett on 2 July 2017.

Beyond Blue addresses a range of mental health issues in Australia, including mental health stigma, indigenous issues, post-natal depression, school-based interventions, and youth mental health.